Under a new network president, I was given the freedom to devise a look and style for the network that was more reflective of its youth audience. We were still aspirational and relatable, but being authentic was paramount.

I exchanged the glossy orange package for vibrant graphics, texture and a multitude of colors. Instead of a studio environment, we approached our mondo shoot in a completely different way, using multiple photographers and videographers, and giving them and our talent the freedom to express their mood and character, in casual and natural settings.

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