Our campaign for PLL Season 6 set a new bar that even our talent could appreciate. While initially reluctant to participate, we sold through the concept of maturing the campaign elements (to represent 5 years forward in the series) to the talent reps. Once on set, our first talent was not only excited about the concepts but also our new approaches to wardrobe and our selection of photographer. From the first weekend to the second, we were able to garner enough eagerness between cast members othat they themselves built anticipation for each other’s participation in the shoot and became fantastic emissaries for the campaign. Ultimately, we came out of these two weekends with enough concepts and photographic assets to last us the next three seasons.

Retrospective

For fun, here are previous year’s campaigns and a graphic promo that summarized all of the season's key art.