Now fully under the Freeform network banner, season 2 of Shadowhunters could delve into darker and more mature subject matter.

We devised a series of gritty, emotionally raw character portraits to convey to SHS fandom that the series was creatively kicking it up a notch for Season Two. The visual approach was more intense signifying that the characters are each rebels against the establishment but we connected the portraiture to allude to the complex relationships and romantic tensions between them. The execution allowed for flexibility across platforms. Ultimately, this campaign had over a thousand different components.

The season two launch of "Shadowhunters" built over its season one average in Total Viewers (+6%), generated an additional 1.1 million views across digital platforms, ranked as the No. 1 original scripted cable TV telecast in its time period across its key target Adults 18-34, Adults 18-49 and Viewers 12-34 demographics and was the No. 1 most social TV show of the day with 1.4 million total engagements across Facebook, Instagram, Tumblr and Twitter.